TrustAm for Business
Payments, books and customers.
One WhatsApp thread.
Collect your money and the books write themselves. No app to download, no forms to fill, and nothing to remember at the end of a long day.
Built for market traders, shop owners and artisans across Nigeria.
Get paid
Request money in one sentence. The customer taps and pays. Both sides get a stamped receipt instantly — no fake screenshots, no wrong amounts, no chasing.
Books that write themselves
Every payment received becomes a sale, a customer record and a stock movement. Expenses by voice note or photo. Zero manual entry, ever.
Know every customer
Who bought what, who buys often, who has gone quiet, and above all who owes you. The assistant chases debtors so you do not have to.
Prove your business
Months of real transactions become a statement you can hand to a bank, a landlord or a grant programme — the bridge from informal to formal.
The one thing everything rests on
Collecting payment is the only thing a seller never forgets to do. So we attach the entire system of record to that single unavoidable act.
What do you need fixed first?
Debt Tracking for Nigerian Businesses
Most Nigerian sellers are owed more money than they hold in cash, and almost none of them can say the total out loud. The debt liv…
Sales Tracking for Nigerian Shops and Stalls
Every bookkeeping tool sold in Nigeria asks the seller to stop and log something after each sale. In a stall, during a rush, nobod…
POS Software for Nigerian Shops — Without the Terminal
A POS terminal solves collection and leaves you with a pile of paper. A bookkeeping app solves records and asks you to type every …
Inventory Management for Nigerian Traders
Half of a typical trader's net worth is sitting on their shelves, and almost none of them can say what it is worth. Stock is where…
Business Record Keeping for Nigerian Small Businesses
One in four informal business owners in Nigeria keeps no records at all, and of those who say they keep records, most keep them on…
Markets we are building in
We go one trading cluster at a time. Traders trust other traders in the same trade and the same building far more than they trust advertising.
Guides for Nigerian traders
Built for 64 kinds of business
Every trade runs its money differently. Pick yours.
Beauty & Grooming
Events & Entertainment
Home Services
Tech & Digital
Education & Lessons
Health & Wellness
Transport & Logistics
Start free, on WhatsApp
One message and your first payment request is live. Setup takes about two minutes and there is nothing to install.
Free to start. No app to download. Setup takes about two minutes.
Common Questions
What is TrustAm for Business?+
A business assistant that lives in WhatsApp. You request payment in one sentence, the customer pays, and the sale, the customer record and the stock movement are written automatically. There is no app to download and no bookkeeping to do.
Why WhatsApp instead of an app?+
Because the business is already happening there. Orders arrive on WhatsApp, prices are negotiated on WhatsApp, account numbers are pasted and customers are chased on WhatsApp. It just leaves no record behind. We attach the record to the conversation rather than asking anyone to move.
Do I have to log my sales?+
No, and that is the whole point. Every bookkeeping tool sold in Nigeria asks you to stop and type something after each sale, and in a market during a rush nobody does. We attach the record to collecting the money, which is the one thing a seller never forgets.
What does it cost?+
Getting paid, the debt book and basic sales records are free. A business subscription for the fuller CRM, inventory and reporting comes later, priced in naira.
Who holds the money?+
Funds are held by a licensed partner bank. TrustAm is the interface, not the vault, and every payment out of your account needs a PIN that is entered in a secure form rather than typed into the chat.